A company may have a good online product but poor marketing. Or it may have a poor market fit, prevent customer adoption.
A traditional business may only sell to its customers a few times a year.
An online subscription model aims to earn recurring monthly revenue from its customers..
Ways to improve:
A company may be spending too much to acquire customers.
Toolbox / actions to improve:
🎯 Improve marketing and focus on high-converting channels.
🧪 A/B test - test ads, landing pages and messaging.
🧑🤝🧑 Increase conversion rate
A company attract many potential customers to its website, but only win a small number of new paying customers.
A business may win new clients but lose them very quickly. The rate of customer loss is called 'Churn'.
High churn = low revenue growth. Low churn = higher revenue growth.
How to Improve:
👋Create product tours, checklists, and “next steps” for users to keep them engaged.
💬 Collect exit feedback to identify why people cancel.
🔔 Use in-app messaging or email nudges to keep users active.
A business may growing its subscriber base but with reduced prices and margins. Higher ARPU will improve profits.
Toolbox to improve:
💰 Introduce tiered plans (freemium, standard, premium).
🛒 Offer add-ons or upsell services.
🎯 Target higher-value customers.
