I personally prefer the taste of Coke, but Pepsi has had more fizz for investors.
Coke’s revenues have been flat, while Pepsi has diversified its product range, growing sales.
$100 invested in Pepsi Co in 2013 would be worth $244 at the end of 2023. The same investment in Coca-Cola would only be worth $199.
Over the last 10 years, Coca-Cola had higher profit margins and higher dollar earnings, but Pepsi’s growth story has meant better investment returns.
Sources: Revenue: companiesmarketcap.com